Research and insights made for the agency pitch process.
Long ago where the days when clients simply approved all budgets relating to research and insights gathering activities for their agencies. While closer scrutiny is good for cost cutting, it has left account and strategy teams struggling to find flexible, affordable and quick insights to use to fuel their big new business pitch, or upcoming campaign planning.
Using delvv.io’s platform and on-the-ground creative professionals, agencies can commission quick category, competitive brand review and local market reports to beat their competition in the pitch process. An average turnaround time is 5 days, meaning the research can play an integral role not only in the pitch process, but the actual ideation and concept development stages as well.Get Quote
“We use Pitch Perfect to showcase to our clients that our big ideas are built on a foundation of research, not just gut instincts. This gives them more confidence, and us more business.”
Product Category Trends
Competitor analysis including perceived positioning, campaigns they are running, and in-store images
Brand perceptions (from a professional point of view)as well as suggestions for how to enter, disrupt or overtake in marketshare
Actual multimedia (video ads, newspaper ads, pictures of billboards, point of sale documentation) of local campaigns
Moodboards bringing the local market or category to life, visually.
Actionable feedback on how a campaign or brand strategy can be activated based on the findings.
Unlike traditional consumer research, we work with professional creatives to get deeper insights, more actionable results and feedback that is based off of years of industry experience. It’s like a on-demand professional think tank focused entirely on working with you to create the most effective new business or campaign pitch for your clients.
“When I put out a campaign to RFP these days, I commission a Pitch Perfect and supply it to all involved agencies. It’s reassuring knowing that the ideas that come back are backed by data.”
delvv.io has designed Pitch Perfect to fit into the manic RFP deadlines. Here is how a typical project works: