When we talk about customers, we’re referring to the very people we rely on for the success and growth of our business. It’s essential that we understand their thoughts, feelings and perceptions towards our products and services, as well as our brand and corporate image. However, while these insights can often help shape the product or company strategy, there are certain processes, phases or outputs of the business that warrant professional feedback. By Remon Geyser
Keeping up with marketing trends can be a hard ask. Almost every week there’s a new app or tool that you absolutely must haveto capture your audience’s attention. Then there’s always the ever-changing algorithms of Facebook and Google and how they’re constantly effecting the reach of your marketing efforts. By Remon Geyser
We’ve all been there. Sitting (or slouching) in the office chair, staring out the window, squeezing a stress ball—all while pondering on your next idea or innovation. Read more on how crowdsourcing can lead to your most innovative project yet. By Remon Geyser
Creative images about research in advertising from Bill Bernbach to David Ogilvy
We have gathered a great list of some prominent advertising moguls in the industry to date, from traditional research, to the creative commentary and had a designer create images about research in advertising.. These great minds have wise words and teachings stretching beyond the scope of advertising.
Katie Lu, brand marketer at South African Breweries takes a moment to talk to us about the importance of feedback from a brand perspective. This is part of the delvv.io ongoing feedback sessions on our blog.
We hope you are off to a prosperous and exciting 2018!
Without truly realizing it, we passed a major milestone toward the end of last year: we are now working with clients across 5 continents! Although our humble beginnings start in Johannesburg, South Africa, we have been fortunate enough to work with clients in Asia, Europe, North America and South America. This is in addition to over a dozen African countries. Australia and Antartica, we're coming for you next!
We are pleased to announce BigTeam, an online collaborative tool, that allows users to give and gain feedback on any creative campaign, innovation or marketing project, whether in an agency, through a brand or as a freelance creative. Professionals at any department, internally or externally, at any level finally have access to a creative platform that’s both visually appealing to the eye and smart with its customizable survey builder that helps in guiding you to best achieve actionable feedback.