There are many things to consider before you get going in creating your latest piece of content. Asking yourself these 5 questions before you begin could really save you time and a whole lot of effort in the long run. By Remon Geyser
If you’ve been online lately and have scrolled through the never-ending feeds of the various social media networks, there’s no doubt that you’ve been flooded by social influencers. These are the celeb-like profiles of people who have thousands of followers and who are constantly punting some sort of brand or product. It’s easy for your brand or business to fade into the background of these influencers, especially if you’ve lost touch with your audience and dropped the ball on what it means to be fully present online. By Remon Geyser
When we talk about customers, we’re referring to the very people we rely on for the success and growth of our business. It’s essential that we understand their thoughts, feelings and perceptions towards our products and services, as well as our brand and corporate image. However, while these insights can often help shape the product or company strategy, there are certain processes, phases or outputs of the business that warrant professional feedback. By Remon Geyser
Keeping up with marketing trends can be a hard ask. Almost every week there’s a new app or tool that you absolutely must haveto capture your audience’s attention. Then there’s always the ever-changing algorithms of Facebook and Google and how they’re constantly effecting the reach of your marketing efforts. By Remon Geyser
We’ve all been there. Sitting (or slouching) in the office chair, staring out the window, squeezing a stress ball—all while pondering on your next idea or innovation. Read more on how crowdsourcing can lead to your most innovative project yet. By Remon Geyser
Creative images about research in advertising from Bill Bernbach to David Ogilvy
We have gathered a great list of some prominent advertising moguls in the industry to date, from traditional research, to the creative commentary and had a designer create images about research in advertising.. These great minds have wise words and teachings stretching beyond the scope of advertising.
Katie Lu, brand marketer at South African Breweries takes a moment to talk to us about the importance of feedback from a brand perspective. This is part of the delvv.io ongoing feedback sessions on our blog.