Using market research to deliver western products to the rest of the world 

Using market research to deliver western products to the rest of the world 

Want to extend your business’s reach beyond the confines of the western world and tap into markets you’ve never been into? Maybe you want to adapt your current product or service strategy to best align to a particular nation’s interests or values? You may want to put out feelers and identify the opportunities and risks first, or at least get a feel for what the people on the ground know, think or expect of your product or service. By Remon Geyser

Your top 5 channels for creative feedback

Your top 5 channels for creative feedback

You’ve put in the time, made the effort and you’re proud of your new campaign and its creative content that’s either just hit the market, or is a few days away from launch. Do you know if it’s hitting or it’s going to hit the mark, though? Do you know if your efforts and potential costs are going to convert into profit? Check out our top 5 channels of creative feedback and take the guesswork out of directing your creative content to success. By Remon Geyser

Beat the block: 5 ways to inspire yourself through a creative block

Beat the block: 5 ways to inspire yourself through a creative block

Pressures on and you’re feeling hard pressed to come up with captivating creative work for a new product, launch or campaign? You may think you’ve tried everything, from downing a bottle of champagne to reading through pages upon pages of Hunter S. Thompson’s greatest epics in search for inspiration. Fear not because we’ve got a few ideas that may yet see you break through your current creative block. Check it out:

The key to a good small business marketing strategy

The key to a good small business marketing strategy

Some companies expect results by just buying clicks or throwing money into advertising on billboards. These are not necessarily the companies that make it in a crowded marketplace, and their investment is unlikely to be of much value if they don’t get the basics right. The ticket to grab more attention is a well-considered marketing strategy that’s built on your strengths, and your customers’ satisfaction. By Remon Geyser

Thriving under the social influence

Thriving under the social influence

If you’ve been online lately and have scrolled through the never-ending feeds of the various social media networks, there’s no doubt that you’ve been flooded by social influencers.  These are the celeb-like profiles of people who have thousands of followers and who are constantly punting some sort of brand or product. It’s easy for your brand or business to fade into the background of these influencers, especially if you’ve lost touch with your audience and dropped the ball on what it means to be fully present online. By Remon Geyser

Tracking marketing trends: Why it’s so important to your business

Tracking marketing trends: Why it’s so important to your business

Keeping up with marketing trends can be a hard ask. Almost every week there’s a new app or tool that you absolutely must haveto capture your audience’s attention. Then there’s always the ever-changing algorithms of Facebook and Google and how they’re constantly effecting the reach of your marketing efforts. By Remon Geyser