Better together: What’s the big deal with collaborative marketing research?

Better together: What’s the big deal with collaborative marketing research?

The days of tasking an agency or team to fully conduct market research on behalf of your company are quickly fading away. It’s no longer feasible or acceptable to leave something so important in the hands of someone who doesn’t know your products or services and your customers as well as you do. By Remon Geyser

How to get insightful qualitative marketing research, in no time

How to get insightful qualitative marketing research, in no time

We know the deal; you’re attempting to launch a new product or service, or maybe you think it’s time for a refresh, and realise that there’s still that potentially arduous task of market research still to take on. However, time is not on your side and the pressure is mounting to get the insights you need to make a success of your next project. By Remon Geyser

Bridging the divide: The key to successful international market research

Bridging the divide: The key to successful international market research

Marketing research has long since evolved from the simple one-to-many surveys, the face-to-face interviews and the traditional cold-calling antics of the past. Marketing research is now all about getting the right insights from the right people, in the right moment. Businesses or organisations no longer just want to hear a voice; they want to hear a voice that they can rely on for solid information about their products or services. The challenge comes in when these voices may not necessarily be from the country where this business is based. By Remon Geyser

Using market research to deliver western products to the rest of the world 

Using market research to deliver western products to the rest of the world 

Want to extend your business’s reach beyond the confines of the western world and tap into markets you’ve never been into? Maybe you want to adapt your current product or service strategy to best align to a particular nation’s interests or values? You may want to put out feelers and identify the opportunities and risks first, or at least get a feel for what the people on the ground know, think or expect of your product or service. By Remon Geyser

Your top 5 channels for creative feedback

Your top 5 channels for creative feedback

You’ve put in the time, made the effort and you’re proud of your new campaign and its creative content that’s either just hit the market, or is a few days away from launch. Do you know if it’s hitting or it’s going to hit the mark, though? Do you know if your efforts and potential costs are going to convert into profit? Check out our top 5 channels of creative feedback and take the guesswork out of directing your creative content to success. By Remon Geyser

Beat the block: 5 ways to inspire yourself through a creative block

Beat the block: 5 ways to inspire yourself through a creative block

Pressures on and you’re feeling hard pressed to come up with captivating creative work for a new product, launch or campaign? You may think you’ve tried everything, from downing a bottle of champagne to reading through pages upon pages of Hunter S. Thompson’s greatest epics in search for inspiration. Fear not because we’ve got a few ideas that may yet see you break through your current creative block. Check it out:

The key to a good small business marketing strategy

The key to a good small business marketing strategy

Some companies expect results by just buying clicks or throwing money into advertising on billboards. These are not necessarily the companies that make it in a crowded marketplace, and their investment is unlikely to be of much value if they don’t get the basics right. The ticket to grab more attention is a well-considered marketing strategy that’s built on your strengths, and your customers’ satisfaction. By Remon Geyser

Thriving under the social influence

Thriving under the social influence

If you’ve been online lately and have scrolled through the never-ending feeds of the various social media networks, there’s no doubt that you’ve been flooded by social influencers.  These are the celeb-like profiles of people who have thousands of followers and who are constantly punting some sort of brand or product. It’s easy for your brand or business to fade into the background of these influencers, especially if you’ve lost touch with your audience and dropped the ball on what it means to be fully present online. By Remon Geyser