Creative images about research in advertising from Bill Bernbach to David Ogilvy
We have gathered a great list of some prominent advertising moguls in the industry to date, from traditional research, to the creative commentary and had a designer create images about research in advertising.. These great minds have wise words and teachings stretching beyond the scope of advertising.
Quote 1: "Traditional measurement has been so comprehensively attacked it is amazing it is still used." Pieter Field
Quote 2: “Don’t let quality control get in the way of quality creation”-Nick Southgate, planning partner, Grey London
Quote 3: “Research is about engaging in a conversation with a brand”-Matthew Rhodes
Quote 4: “For good ideas and true innovation, you need human interaction, conflict, argument, debate.”-Margaret Hefferman
Quote 5: “Advertisements may be evaluated scientifically; they cannot be created scientifically.”-Leo Bogart
Quote 6: “Much of the discussion among Marketers about the so-called ‘Multi-channel shopper’ has focused almost exclusively on the channel and hardly at all on the shopper”- Dr Alan Treadgold, Leo Burnett
Quote 7: “Committees can criticize advertisements, but they should never be allowed to create them.”-David Ogilvy
Quote 8: “Research can trap you into the past”- Bill Bernbach
Quote 9: “As an industry, we too rarely speak about ‘effectiveness’. We tend to speak about ‘creativity’, as if these two phenomena can be separated. That’s ridiculous.”- Brendan Ryan
Quote 10: “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Bill Bernbach
Did we leave anyone or any quote about research in advertising out you think could have made the list? You can also check out some more quotes about feedback in the creative process.