10 creative posts about research in advertising

Creative images about research in advertising from Bill Bernbach to David Ogilvy

We have gathered a great list of  some prominent advertising moguls in the industry to date, from traditional research,  to the creative commentary and had a designer create images about research in advertising.. These great minds have wise words and teachings stretching beyond the scope of advertising.  

Quote 1: "Traditional measurement has been so comprehensively attacked it is amazing it is still used." Pieter Field 

 

Quote 1: "Traditional measurement has been so comprehensively attacked it is amazing it is still used." Pieter Field 

Quote 2: “Don’t let quality control get in the way of quality creation”-Nick Southgate, planning partner, Grey London

Quote 2: “Don’t let quality control get in the way of quality creation”-Nick Southgate, planning partner, Grey London

Quote 3: “Research is about engaging in a conversation with a brand”-Matthew Rhodes

Quote 3: “Research is about engaging in a conversation with a brand”-Matthew Rhodes

Quote 4: “For good ideas and true innovation, you need human interaction, conflict, argument, debate.”-Margaret Hefferman

Quote 4: “For good ideas and true innovation, you need human interaction, conflict, argument, debate.”-Margaret Hefferman

Quote 5: “Advertisements may be evaluated scientifically; they cannot be created scientifically.”-Leo Bogart 

Quote 5: “Advertisements may be evaluated scientifically; they cannot be created scientifically.”-Leo Bogart

Quote 6: “Much of the discussion among Marketers about the so-called ‘Multi-channel shopper’ has focused almost exclusively on the channel and hardly at all on the shopper”- Dr Alan Treadgold, Leo Burnett

Quote 6: “Much of the discussion among Marketers about the so-called ‘Multi-channel shopper’ has focused almost exclusively on the channel and hardly at all on the shopper”- Dr Alan Treadgold, Leo Burnett

Quote 7: “Committees can criticize advertisements, but they should never be allowed to create them.”-David Ogilvy 

Quote 7: “Committees can criticize advertisements, but they should never be allowed to create them.”-David Ogilvy

Quote 8: “Research can trap you into the past”- Bill Bernbach 

Quote 8: “Research can trap you into the past”- Bill Bernbach

Quote 9: “As an industry, we too rarely speak about ‘effectiveness’. We tend to speak about ‘creativity’, as if these two phenomena can be separated. That’s ridiculous.”- Brendan Ryan

Quote 9: “As an industry, we too rarely speak about ‘effectiveness’. We tend to speak about ‘creativity’, as if these two phenomena can be separated. That’s ridiculous.”- Brendan Ryan

Quote 10: “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Bill Bernbach

Quote 10: “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Bill Bernbach

Did we leave anyone or any quote about research in advertising out you think could have made the list?  You can also check out some more quotes about feedback in the creative process