By Remon Geyser

The key to a good small business marketing strategy

The key to a good small business marketing strategy

Some companies expect results by just buying clicks or throwing money into advertising on billboards. These are not necessarily the companies that make it in a crowded marketplace, and their investment is unlikely to be of much value if they don’t get the basics right. The ticket to grab more attention is a well-considered marketing strategy that’s built on your strengths, and your customers’ satisfaction. By Remon Geyser

Thriving under the social influence

Thriving under the social influence

If you’ve been online lately and have scrolled through the never-ending feeds of the various social media networks, there’s no doubt that you’ve been flooded by social influencers.  These are the celeb-like profiles of people who have thousands of followers and who are constantly punting some sort of brand or product. It’s easy for your brand or business to fade into the background of these influencers, especially if you’ve lost touch with your audience and dropped the ball on what it means to be fully present online. By Remon Geyser

Tracking marketing trends: Why it’s so important to your business

Tracking marketing trends: Why it’s so important to your business

Keeping up with marketing trends can be a hard ask. Almost every week there’s a new app or tool that you absolutely must haveto capture your audience’s attention. Then there’s always the ever-changing algorithms of Facebook and Google and how they’re constantly effecting the reach of your marketing efforts. By Remon Geyser