Bella Evans

Bella Evans, Copywriter at Ogilvy & Mather Cape Town. Taking us through her obsession with stories and her ideal feedback process.

Bella Evans, Copywriter at Ogilvy & Mather Cape Town. Taking us through her obsession with stories and her ideal feedback process.

Feedback. One of the most powerful words in the creative environment. It has the power to not only make or break a project, but the receiver too. Feedback has become such a daunting affair and this love hate relationship is established from a young age. Think back to your school days, can you recall one moment where you were advised on how to give and receive constructive feedback? Chances are no, instead of educating ourselves about proper feedback, we’ve created a feedback monster we often run from as opposed to embracing. Here at delvv.io we have realised the potential and positive impact feedback can have, if it is managed in the right way. Constructive feedback has the power to make something good, great.