adtesting

Examples of creative testing ads in Africa

Examples of creative testing ads in Africa

delvv.io takes a look at creative ad testing in Africa on some of the biggest local brands

One of the hardest regions to get quality feedback and results on creative campaign testing is Africa. While most research houses have some presence in South Africa, exploring the 50+ other countries on the continent has posed a problem to the marketing, advertising and creative industry.

 

Even with an established market like South Africa, studies show that there is room for improvement when it comes to advertising effectiveness and relevancy. Shockingly, up to 58% of the media budget is found to be wasted in South Africa.

The innovative breakthrough, early ad testing with creative professionals

The innovative breakthrough, early ad testing with creative professionals

Testing Ads Using Creative Professionals Early In The Process

Human centred design, often called Design Thinking, has transformed how most large agencies are producing campaign ideas and driving product innovation for their clients.

 

Inspired by the lean-advertising movement, creative teams are allowing for minimum viable campaigns to be evaluated and stress tested internally and with consumers before the client even gets to review the work. This need for validation early on in the process is healthy, considering recent research shows that brands that focus on early validation see an increase in sales efficiency of the final campaign by over 30%.