collaborative market research

Better together: What’s the big deal with collaborative marketing research?

Better together: What’s the big deal with collaborative marketing research?

The days of tasking an agency or team to fully conduct market research on behalf of your company are quickly fading away. It’s no longer feasible or acceptable to leave something so important in the hands of someone who doesn’t know your products or services and your customers as well as you do. By Remon Geyser