consumer research

An overview of ad pretesting, its critics and its future.

An overview of ad pretesting, its critics and its future.

An overview of ad pretesting, its critics and its future.

We took a look at most of the literature available in order to help you answer what is copy testing, why brands rely on it, and how it works technically. We’ll also walk through some other alternative concept and ad testing methodologies used to determine advertising effectiveness.

We will also explore how this helps brands in the creation of more effective ads as well as how startups (like us) are attempting to improve some of the techniques that help brands with creative campaigns and end on the emerging trends in innovations in pre-testing.