copy testing in africa

delvv.io featured in Fin24

delvv.io featured in Fin24

"Why creativity is moving to the crowed" and cloud- Fin24 feature

This month, we were delighted to be given an excellent feature piece in Fin24. The title: “Why creativity is moving to the crowd” written by Jessica Hubbard. The article was a perfect summation of delvv.io and how we are using technology to provide feedback to brands on global ad campaigns.

An overview of ad pretesting, its critics and its future.

An overview of ad pretesting, its critics and its future.

An overview of ad pretesting, its critics and its future.

We took a look at most of the literature available in order to help you answer what is copy testing, why brands rely on it, and how it works technically. We’ll also walk through some other alternative concept and ad testing methodologies used to determine advertising effectiveness.

We will also explore how this helps brands in the creation of more effective ads as well as how startups (like us) are attempting to improve some of the techniques that help brands with creative campaigns and end on the emerging trends in innovations in pre-testing.

delvv.io nominated for two international awards

delvv.io nominated for two international awards

Startup World cup and Insight Innovation Nominees 2017 

It has been less than 1 year since delvv.io officially launched and we are so proud at how much we have accomplished. The company started with a few eager founders supported by a passionate team of marketers, researchers, strategists and media professionals.

We have been fortunate enough to find early clients willing to take a risk on a scrappy market research startup in exchange for being first in-line to try new innovations in our industry. We send our thanks to brands like Unilever, L’Oreal, Barclays, FNB, Pernod Ricard, OUTSurance and GSK for putting their trust in us.

The innovative breakthrough, early ad testing with creative professionals

The innovative breakthrough, early ad testing with creative professionals

Testing Ads Using Creative Professionals Early In The Process

Human centred design, often called Design Thinking, has transformed how most large agencies are producing campaign ideas and driving product innovation for their clients.

 

Inspired by the lean-advertising movement, creative teams are allowing for minimum viable campaigns to be evaluated and stress tested internally and with consumers before the client even gets to review the work. This need for validation early on in the process is healthy, considering recent research shows that brands that focus on early validation see an increase in sales efficiency of the final campaign by over 30%.

Copy testing and focus groups misunderstood (and misused)

Copy testing and focus groups misunderstood (and misused)

Develop, Don't test. How to use Copy Testing and Focus Groups More Effectively.

Although the debate about ad testing has been raging for decades, and there have been many attempts to innovate on the process, there still seems to be an increasing chorus of brands and agencies challenging the pitfalls of both focus groups and copy testing.

The general frustration today seems to be a shared feeling of ineffectiveness, from the outdated methodologies to the disruptive timing of the test during the creative process.