creative testing

R5.2 Billion wasted on ad spend thus far in 2016 (Millward Brown South Africa)

R5.2 Billion wasted on ad spend thus far in 2016 (Millward Brown South Africa)

Wasteful ad spending in South Africa, according to Millward Brown

A multinational market research company recently announced a shocking finding on the wastage of ad spend in South Africa. Despite many critics mentioning that TV is dead, it is still a fact that TV spend dominates media budgets in South Africa. According to Nielsen, in May 2016 the South African TV ad spend for 2016 was at R9 Billion ($665mil USD).