creative testing vendors

Innovations in concept and ad testing vendors (Updated)

Innovations in concept and ad testing vendors (Updated)

It has been nearly 100 years since the first maverick marketers and researchers decided to find out where their advertising money was actually working, and thereby creating the first attempts to test adverts. Copy testing, also known as advertising testing, pre testing or concept testing, is now a multibillion dollar industry with incumbents that have been innovating on their techniques for over 8 decades. Familiar brands are known throughout the research and advertising world: Millward Brown, Ipsos, Ameritest, Nielsen and newcomers are also emerging like BrainJuicer and Ace Metrix.