crowd-sourced feedback

Examples of creative testing ads in Africa

Examples of creative testing ads in Africa

delvv.io takes a look at creative ad testing in Africa on some of the biggest local brands

One of the hardest regions to get quality feedback and results on creative campaign testing is Africa. While most research houses have some presence in South Africa, exploring the 50+ other countries on the continent has posed a problem to the marketing, advertising and creative industry.

 

Even with an established market like South Africa, studies show that there is room for improvement when it comes to advertising effectiveness and relevancy. Shockingly, up to 58% of the media budget is found to be wasted in South Africa.

The innovative breakthrough, early ad testing with creative professionals

The innovative breakthrough, early ad testing with creative professionals

Testing Ads Using Creative Professionals Early In The Process

Human centred design, often called Design Thinking, has transformed how most large agencies are producing campaign ideas and driving product innovation for their clients.

 

Inspired by the lean-advertising movement, creative teams are allowing for minimum viable campaigns to be evaluated and stress tested internally and with consumers before the client even gets to review the work. This need for validation early on in the process is healthy, considering recent research shows that brands that focus on early validation see an increase in sales efficiency of the final campaign by over 30%.

A powerful illustrative infograph on qualitative research

A powerful illustrative infograph on qualitative research

Intro - Where's all the qualitative research amongst all the data?

In preparing to submit our entry into Kantar’s Information is Beautiful awards, the delvv.io research team called a huddle to discuss the importance of using visual cues, infographics and imagery in our qualitative research process and how it has changed our relationship with clients.

Delvv.io Featured on Winslyn TV Show

Delvv.io Featured on Winslyn TV Show

Check out Trevor speaking with Divan Botha from Winslyn TV, part of the Kyknet network last night. It was a great opportunity to discuss crowdsourcing and it's implcations for the South African economy as well as how it works within the delvv.io platform. Let us know what you think!

Crowdsourcing Feedback On The Delvv.io Logo

Crowdsourcing Feedback On The Delvv.io Logo

We are pretty new to the world, and are just establishing our brand and voice. Considering our mission is to revolutionize how professional feedback supports the creative process, we’d like to share a few learnings from crowdsourcing our logo design to professionals for their feedback.

Projects That Our Creative Professionals Get Paid For

Projects That Our Creative Professionals Get Paid For

If you are a creative, marketing or branding professional, we'd love to have you in our growing community of thousands around the world.