This week in our Feedback Sessions we caught up with Luandri Smith as she not only tells us how creativity has turned into a technicality but the power collaboration has on local nuances
Getting local with Jabulani Dhlakama, Creative Director at DDB Zambia. Taking us through the path to his career and how culturalization can help brands get closer to markets. This is part of our ongoing creative Feedback Sessions on the delvv.io blog.
Feedback. One of the most powerful words in the creative environment. It has the power to not only make or break a project, but the receiver too. Feedback has become such a daunting affair and this love hate relationship is established from a young age. Think back to your school days, can you recall one moment where you were advised on how to give and receive constructive feedback? Chances are no, instead of educating ourselves about proper feedback, we’ve created a feedback monster we often run from as opposed to embracing. Here at delvv.io we have realised the potential and positive impact feedback can have, if it is managed in the right way. Constructive feedback has the power to make something good, great.