fin24

delvv.io featured in Fin24

delvv.io featured in Fin24

"Why creativity is moving to the crowed" and cloud- Fin24 feature

This month, we were delighted to be given an excellent feature piece in Fin24. The title: “Why creativity is moving to the crowd” written by Jessica Hubbard. The article was a perfect summation of delvv.io and how we are using technology to provide feedback to brands on global ad campaigns.

Innovations in concept and ad testing vendors (Updated)

Innovations in concept and ad testing vendors (Updated)

It has been nearly 100 years since the first maverick marketers and researchers decided to find out where their advertising money was actually working, and thereby creating the first attempts to test adverts. Copy testing, also known as advertising testing, pre testing or concept testing, is now a multibillion dollar industry with incumbents that have been innovating on their techniques for over 8 decades. Familiar brands are known throughout the research and advertising world: Millward Brown, Ipsos, Ameritest, Nielsen and newcomers are also emerging like BrainJuicer and Ace Metrix.

What Informs Our Feedback Products?

What Informs Our Feedback Products?

Feedback is a simple concept, and companies around the world are trying to instill cultures of open and collaborative feedback to fuel innovation and creativity. Strangely, little attention has been put into the forms and channels through which feedback is gathered and analyzed. As much as we love the thought of dynamic creative teams huddling around a desk, or a boss and his protoge reviewing a plan together, isn't there more we can do?