international market research

Bridging the divide: The key to successful international market research

Bridging the divide: The key to successful international market research

Marketing research has long since evolved from the simple one-to-many surveys, the face-to-face interviews and the traditional cold-calling antics of the past. Marketing research is now all about getting the right insights from the right people, in the right moment. Businesses or organisations no longer just want to hear a voice; they want to hear a voice that they can rely on for solid information about their products or services. The challenge comes in when these voices may not necessarily be from the country where this business is based. By Remon Geyser