Market research is integral to the success and longevity of any business. In fact, for your company’s long-term success, whether you’re looking to drive profitable growth, enter a new market or sustain your competitive advantage over time, you need to make use of market research and you need to do it consistently. By Remon Geyser
The days of tasking an agency or team to fully conduct market research on behalf of your company are quickly fading away. It’s no longer feasible or acceptable to leave something so important in the hands of someone who doesn’t know your products or services and your customers as well as you do. By Remon Geyser
We know the deal; you’re attempting to launch a new product or service, or maybe you think it’s time for a refresh, and realise that there’s still that potentially arduous task of market research still to take on. However, time is not on your side and the pressure is mounting to get the insights you need to make a success of your next project. By Remon Geyser
Marketing research has long since evolved from the simple one-to-many surveys, the face-to-face interviews and the traditional cold-calling antics of the past. Marketing research is now all about getting the right insights from the right people, in the right moment. Businesses or organisations no longer just want to hear a voice; they want to hear a voice that they can rely on for solid information about their products or services. The challenge comes in when these voices may not necessarily be from the country where this business is based. By Remon Geyser
Want to extend your business’s reach beyond the confines of the western world and tap into markets you’ve never been into? Maybe you want to adapt your current product or service strategy to best align to a particular nation’s interests or values? You may want to put out feelers and identify the opportunities and risks first, or at least get a feel for what the people on the ground know, think or expect of your product or service. By Remon Geyser
On the 27th of February, the Festival of NewMR kicked off. A virtual event hosting an array of thought leaders from different countries on being market research startups locally. Our Co-founder, Remon Geyser was interviewed by Ray Poynter(Founder and Chair) on the challenges and opportunities of being a startup in South Africa.