personalization

3 emerging opportunities in personalized ads arming brands today

3 emerging opportunities in personalized ads arming brands today

Is Brand Personalization the New Frontier of Advertising Effectiveness?

If there was any defining trend in the marketing, advertising and media industry over the past decade, it would be the move away from mass delivery of messages to mass groups of audiences.

It isn’t even a debate anymore that the impact of moving from 4 main television channels per household to thousands (including hundreds of millions of websites and dozens of tablet and smartphone options) means the industry needs to rethink how we target, measure and engage with consumers.