rest of the world

Using market research to deliver western products to the rest of the world 

Using market research to deliver western products to the rest of the world 

Want to extend your business’s reach beyond the confines of the western world and tap into markets you’ve never been into? Maybe you want to adapt your current product or service strategy to best align to a particular nation’s interests or values? You may want to put out feelers and identify the opportunities and risks first, or at least get a feel for what the people on the ground know, think or expect of your product or service. By Remon Geyser