testingad

What Informs Our Feedback Products?

What Informs Our Feedback Products?

Feedback is a simple concept, and companies around the world are trying to instill cultures of open and collaborative feedback to fuel innovation and creativity. Strangely, little attention has been put into the forms and channels through which feedback is gathered and analyzed. As much as we love the thought of dynamic creative teams huddling around a desk, or a boss and his protoge reviewing a plan together, isn't there more we can do?