You’ve put in the time, made the effort and you’re proud of your new campaign and its creative content that’s either just hit the market, or is a few days away from launch. Do you know if it’s hitting or it’s going to hit the mark, though? Do you know if your efforts and potential costs are going to convert into profit? Check out our top 5 channels of creative feedback and take the guesswork out of directing your creative content to success.
Sending out a survey is the most basic yet still one of the more effective methods of gathering feedback. You can succinctly ask the questions you need to help guide your creative work and discover the insights you may have overlooked when piecing together your work. The best part? It can be anonymous and sent out to either your team, customers or a target group of individuals that you’re keen to get feedback from.
4. Feedback Pop-Ups
Is your creative content part of a digital campaign? Feedback Pop-Ups are a novel way of asking a set number of individuals who come across your campaign the key questions you may need to refine it before broadening it or distributing it to a wider audience. These can be in the form of mini-surveys that pop up when a certain event is triggered in your campaign. For example, you could ask how the visitor was attracted to the offer when they click on your advertising banner that you’ve placed on a website. Again, this should just be for a few select individuals and not for all as it might start frustrating your customers.
3. Reach Out
While this method is a bit more old school than others, it does come with its own set of advantages. When you reach out directly to the people who are most likely to be the target of your creative work for a campaign or project, you’re able to gain more context into how they find it and how it resonates with them. In using this channel, you’d give the audience member a good overview of what your work is meant to convey before asking them a few follow up questions to find out the details of what they think. This also requires that you have a database of some of your most loyal customers or users.
2. Detailed Analytics
Once you’ve set up your campaign and creative content for your project, you can add typical or generic analytics to it so that you can get an idea of how people are receiving it. This channel is a little more after the factthan the previous 3, and this could cause some issues if you need to adapt or adjust your creative work quickly. However, it is another channel that you can consider if you need to gain creative feedback before launching another campaign or project.
1. Creative insights from professionals
This channel for gathering creative feedback involves a market-researched, deep dive into your upcoming campaign and its creative content that includes professional insights from various industry experts. This information is backed by experience and research and is generally more objective than what you would get from the previous channels. With this information, you’re rest assured that the insights you gather will help you adapt the campaign or its creative content appropriately before it goes to market. That way, you’re ensuring that your work is hitting the mark you want it to hit and sending the message that you want to send.
While any channel of creative feedback for your latest campaign or project is better than none, there is a hierarchy when it comes to choosing the most effective. What’s important is that you consider your time and cost constraints and determine what would be the best channel for you to assist in achieving the goals you set for your campaign or project. However, if you’d prefer to go straight to the heart of creative insights and get that valuable feedback without wasting time, money or effort—we’re here to help.